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At HPCL Retail Outlets (Petrol Pumps), we believe in delivering quality products and superior service experience to our customers through our widely spread Retail Outlets (Petrol pumps). We are committed to safe and reliable operations by practising laid down standard operating procedures across all our Retail Outlets through our dedicated trained field staff and Dealer network. We continue to deliver happiness to our valuable customers through our sustained service excellence.
HPCL Revolutionizes Retailing of Petroleum Products in India
When we at HPCL review the past decade, we find many reasons to Smile. Change is the only constant. We at HPCL believe in this, have implemented new ideas, set high ideals, and have evolved over the years. And in the process, we have contributed towards modern, stylish and technologically advanced Retail Outlets in India.
In 2002, we introduced Club HP, a feel-good brand, with the promise of Outstanding Customer and Vehicle Care. With this move, we became pioneers of Branded Retail Outlets in India. In 2003, we assumed a new Retail Visual Identity, which is the best in the Country.
Our aim was Customer service and satisfaction and we put this into practice with the idea of New Retail Outlet Formats that was developed in the year 2006. These formats were specifically designed to cater to the needs of the various customer segments. We understood that improvement and enhancement help create competitive advantages and increase efficiency.
The year 2008 was the year for Leveraging Technology for us. Hence, we created e-fuel stations. As part of progression in technology, the NANO concept was launched in 2009 (No Automation, No operation). Out of the 19,020 Retail Outlet network, HPCL has automated all active Retail Outlets.
In 2010, we have introduced Standard Operating Practices in order to standardize the operations, safety procedures and customer care across the country. Our Loyalty program is a rich and value-based initiatives in customer care, which guarantees special benefits, and conveniences to the satisfaction of valued customer's. We have now created a premium brand in the name and style of Club HP Star for Retail Outlets. The unique value proposition for this premium brand is quick service.
This journey of transformation was not only exciting but also rewarding.
HPCL has won the coveted Reader's Digest Trusted Brand Award 2019 for the thirteenth consecutive year, thus strengthening the customer’s trust towards our 19,020 Retail Outlets. Our branded Petrol, poWer has owned India’s Most Trusted Brand of 2018 in the category petrol, as per the Brand Trust Report 2018. Our premium branded petrol poWer99, the highest octane rated petrol in India has also been recognised as an emerging brand at Global Marketing Excellence Awards 2018. The awards we received were recognition of our initiatives and accomplishments in Branding, Loyalty & Marketing. In 2017 HPCL introduced digital cards that provides complete fleet management solution to fleet owners.
At HPCL, we believe in the maxim: Think big, dream big and achieve big. We are the future - a future full of energy.