Introducing CLUB HP First: Redefining Fuelling Excellence

Hindustan Petroleum Corporation Limited (HPCL) has launched a revolutionary initiative, CLUB HP First, aimed at transforming the customer experience at fuel stations across India. This new program introduces advanced features designed to improve convenience, ensure transparency, and promote sustainability in the fuelling sector, setting a new benchmark for industry standards.

CLUB HP First Brand Promises

1. Quality & Quantity Assurance – Every drop of fuel meets the highest quality standards, ensuring you get exactly what you pay for without compromise.

2. ITPS - What is Filled, is Billed – Transparent billing with automated systems ensures that the quantity dispensed matches the amount billed, eliminating discrepancies.

3. Instant e-Receipt for Transactions – Customers receive a digital receipt instantly after every transaction, providing a hassle-free and paperless experience.

4. CCTV Monitoring - with 15 Days Footage – Continuous surveillance ensures safety and transparency, with recorded footage available for 15 days for security and dispute resolution.

5. Purified Drinking Water – Clean and safe drinking water is available at all outlets, ensuring customer well-being and convenience.

6. Clean Toilets with Hand Wash & Hand Dryer – Well-maintained restrooms equipped with hygiene essentials provide a comfortable and sanitary experience for customers.

7. Green Offerings - Solar Power, EV Charging Facility – Promoting sustainability with renewable energy sources and electric vehicle charging points for an eco-friendly future.

8. CLUB HP Planet Fund - for Environment Protection – A dedicated initiative that contributes to environmental conservation, supporting green projects and sustainability efforts.

Courteous Service (Seven-point Service)

1. Greetings / Namaste

2. Prompt for Branded Fuel

3. Prompt for Tank Full

4. Show “Zero"

5. Show Final Reading

6. Prompt for Payment through HP Pay app

7. Thank the Customer

Delivering excellence with every refill – Our Seven-Point Courteous Service ensures a seamless, transparent, and customer-friendly fuelling experience at HPCL.

Seamless and Transparent Transactions

At the heart of CLUB HP First is the Integrated Transaction Processing System (ITPS), a cutting-edge technology ensuring that every transaction is accurate and instant. ITPS operates on the "What is filled is billed" principle, which minimizes errors and guarantees that customers are only billed for the exact amount of fuel received. Customers receive real-time e-receipts directly on their mobile phones, allowing them to verify transactions instantly and promoting a high level of transparency and trust between HPCL and its customers.

Prioritizing Sustainability

Environmental Contributions: CLUB HP First is more than just a fuelling program; it’s a commitment to a greener future. For every litre of fuel purchased at a CLUB HP First outlet, a contribution is made to the CLUB HP Planet Fund, a dedicated initiative supporting environmental conservation efforts. This program empowers customers to play an active role in reducing the carbon footprint, making every fuel stop a small step towards a sustainable tomorrow.

Rainwater Harvesting: To further support sustainability, CLUB HP First outlets are equipped with rainwater harvesting systems, ensuring efficient water conservation and responsible resource utilization.

Tree Plantation Initiatives: As part of HPCL's commitment to the environment, tree plantation drives are regularly conducted at CLUB HP First outlets, contributing to improved air quality and ecological balance.

EV Charging Facilities: Supporting the transition towards cleaner mobility, CLUB HP First outlets are being equipped with electric vehicle (EV) charging stations, encouraging the adoption of sustainable transportation options.

Solar Power Integration: Many CLUB HP First outlets are incorporating solar power solutions, reducing reliance on conventional energy sources and promoting renewable energy adoption.

Enhanced Customer Amenities

HPCL has also raised the bar for customer service through enhanced amenities at CLUB HP First outlets. Visitors benefit from clean restrooms equipped with hand wash and high-speed hand dryers, ensuring hygiene and convenience. Purified drinking water and dedicated staff for essential services further enhance the customer experience.

For safety and security, all outlets feature 24/7 CCTV surveillance with a 15-day footage retention system, providing peace of mind to customers. Additionally, complimentary air checks are provided by trained "Air Boys" at digital air towers, ensuring optimal tire pressure for safer travel. Expert windshield cleaning services keep vehicles in top condition, ensuring that every journey begins on a positive note.

CLUB HP First (CHF) outlets provide free Pollution Under Control (PUC) checks, ensuring vehicles meet emission norms without any cost to customers. This initiative promotes environmental responsibility and supports cleaner air.

A dedicated Forecourt Supervisor is present to oversee service quality and assist customers as needed. Additionally, a Traffic Marshal is deployed to efficiently manage vehicle movement, reducing congestion and enhancing safety within the premises.

A Nationwide Expansion

Following a successful launch, HPCL is set to expand CLUB HP First to a vast network of select outlets across the country. This ambitious growth reflects HPCL's unwavering dedication to enhancing customer experiences while fostering a cleaner, greener, and more transparent fuel industry. With a strong focus on innovation and service excellence, HPCL continues to redefine industry standards, ensuring every journey is safer, smoother, and more convenient.

Experience the Difference with CLUB HP First - where every drop of fuel fills more than just a tank; it fuels a promise for a better, brighter future.