Art For Awareness

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Art For Awareness Campaign on LPG Safety

Art for Awareness HP GAS serves the cooking needs of nearly 30 million homes all over India through its network of 2400+ HPGAS distributors. HP GAS undertakes various creative initiatives to spread the message of LPG safety to its customers. One such initiative is the Art for Awareness Campaign.

Special Workshops are being conducted in select schools during December 2010 / January 2011 to educate children about Kitchen Safety and safe use of LPG at home. An info-tainment approach using fun Animation to educate the kids while entertaining them has been adopted to attract the interest of the children. Considering that Children in the age-group of 5-10 years (1st to 5th standard) are increasingly becoming strong influencers in their households, the ‘Art for Awareness’ campaign communicates directly with them. These children thus bring home the safety message to the mother and the household.

Watch the HPGAS Safety film.

An on-the-spot Drawing Competition is conducted for the children after the workshop to reinforce their understanding of LPG Safety. They are also given an ‘Art for Awareness’ Kit, comprising of aBooklet on LPG safety and conservation(2.94 MB)PDF File Opens in a new window which educates the mothers with detailed Do’s and Don’ts related to safe LPG usage and conservation. A National level drawing competition, (emphasizing on Kitchen Safety) where Parents can participate along with their kids, is also being planned.

The ‘Art for Awareness Campaign’ is being held at 24 cities: viz. Ahmedabad, Bengaluru, Bhubaneswar, Chandigarh, Chennai, Delhi, Dehradun, Hyderabad, Indore, Jabalpur, Jaipur, Jodhpur, Kochi, Kolkata, Lucknow, Mumbai, Nagpur, Nashik, Navi Mumbai, Patna, Pune, Raipur, Surat and Visakhapatnam.

Suraksha Sanchetana Abhiyan

The Suraksha Sanchetana Abhiyan is another innovative initiative of HPGAS. It empowers the consumers with information on safe usage of LPG. This campaign has been designed keeping in mind the rural and urban consumers.

The Objectives of the Suraksha Sanchetana Abhiyan, launched in 2009 are:

  • Encouraging the people in rural areas to treat LPG as a safe and viable alternative for their cooking needs
  • Re-emphasising the importance of safe usage of LPG with the lower strata of the semi-urban customers

Suraksha Sanchetana Abhiyan has already covered 105 rural and semi-urban areas of cities of India in 2009 and 406 towns in 2010, interacting with over 1.5 million people, using its campaign carriers – specially designed Exhibit Buses containing information on LPG safety and conservation, Roadshows etc. "Art for Awareness Campaign” is a step forward in this direction, for the urban HPGAS customers.